America rapper Travis Scott has joined hands with French house’s artistic director Kim Jones and has co-designed a new Dior men’s collection.
Early Thursday, there was a report given out by Women’s Wear Daily that the two have collaborated for the spring 2022 men’s collection, which will be launching in Paris on Friday. In a statement from that report, a rep for Dior noted the history being made with La Flame and Jones’ collaboration.
Discover #CactusJackDior, the #DiorSummer22 men’s collection, a conversation between Kim Jones, Travis Scott (@trvisXX) and Christian Dior, live on Friday, June 25 at 2.30pm CET, here on Twitter and https://t.co/gMkVICRNrM. pic.twitter.com/IrDQ3GZBNl
— Dior (@Dior) June 24, 2021
The Dior rep said, “This unprecedented event represents the first full Dior collection ever created with a musician for the house.”
Before the announcement of the Jones co-design project, Travis has been always a major part of Dior Fashion. Previously, he modeled the Air Dior capsule that was developed in 2020 with Jordan Brand.
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Ahead of Thursday’s announcement, the “goosebumps” rapper was spotted in Paris wearing a mysterious Dior x Cactus Jack piece.